B4B Challenge is a contest organised by B4B Limited, a social enterprise that aims to promote the development of a healthy and sustainable ecosystem for Big Data and AI innovation in Hong Kong and to match talents and enterprises with an intensive accelerator program.


  • Groom young talents in Hong Kong to develop their career in Big Data and AI.

  • Facilitate Hong Kong Big Data start-ups and students to apply their innovative solutions to Mainland China by connecting strategic resources from PRC market.

  • Invite overseas and Mainland Chinese Big Data talents to compete and exchange.

  • Encourage Hong Kong enterprises to leverage Big Data to compete in Hong Kong, mainland China as well as international markets.

  • Connect Big Data stakeholders and establish long-term collaboration among them to build a healthy, competitive and sustainable big data ecosystem in Greater China.

  • Enhance Hong Kong’s public awareness of the value and impact of Big Data and improve their adoption and buy-in of Big Data innovations.


Mr. Herbert Chia

  • Honorary Chairman, B4B Limited

  • Principal Mentor, B4B Challenge

  • Member, Board of Directors, HKSTP

  • Venture Partner, Sequoia Capital China Fund

  • Former Vice president and Head of data committee of Alibaba Group

A Hong Kong native, Chia has spent his life living between the United States, Britain, Australia and mainland China. Achieving academic success at the University of New South Wales, INSEAD and Tsinghua University, Mr. Chia’s international background has influenced and informed his career enabling a uniquely multicultural eye for e-commerce innovation. 

Now, as a globally recognized pioneer in the online business, Chia attributes his success to a passion for innovation and an understanding of geographical needs and opportunities.

Mr. Chia is currently Venture Partner of Sequoia Capital China. Former Vice president and Head of data committee of Alibaba Group. Mr. Chia has led Alibaba’s data team to a series of important achievements to drive the company to become a data company. Before joining Alibaba, he was the chief product officer of DHgate which is a crossborder eCommerce platform in China. Before that Mr. Chia was also working for eBay, MSN, PCCW, and HSBC.


Other responsibility: 

1) Honorary Chairman, B4B Limited

2) Vice Chairman, Big Data Branch, China Information Industry Association; 

3) Deputy Director, Expert Committee of China Computer Federation; 

4) Deputy Head, Big Data Standards Work Group, China Electronics Standardization Institute; 

5) Education Steering Committee (for big data projects), Tsinghua University;

6) Adjunct professor, School of Management, Zhejiang University.

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Mr. Daniel Yuen

Big Data Evangelist, B4B Limited



PRINCE2 practitioner

Software Engineering Cert. (HKU)

Computer Science (B.Sc.)


Daniel has more than 29 years of experience in information technology. In 2011, he joined Gartner as Research Director covering the global agenda of Business Analytics and Big Data and specialized in offering advice to C-suites Officers, IT functions and analytics leaders to optimize business return, avoid risk and create the visible line of sights between technology investments to business outcomes. Before joining Gartner, Daniel was the Senior Project Manager of GA Infomart focusing on implementing Business Analytics and Data Warehouse strategy and projects for MNCs and enterprises in various sectors: broadcasting, banking, finance, food and catering, government, insurance, manufacturing, and retail.


The wide engagement with Analytics and Big Data practitioners around the globe and on-hand technology implementation experiences enabled Daniel offers compelling advice for organizations to define strategy, roadmap, organizational structures, best practices, change management and technology necessary to maximize business impact. 

Mr. Francois Lee

CEO, B4B Limited


Francois is a sales & marketing expert with over 25 years track record in entrepreneurship and innovation. In 2003, he built his corporate consultancy business serving international clients.   In 2015, he founded Innobator in Hong Kong and Shanghai to provide incubation for start-ups and young entrepreneurs targeting Mainland China market.  


Francois joined Travelzen as a corporate advisor in 2009 and built up a strong travel agents network across China with back-office infrastructure support within 24 months.   In 2012, he established Touchbase Travel Logistics to actualize his Online to On Ground (O2O) platform bridging the gap between online automated system and traditional travel logistics services.

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Mr. Leo Chiu

Leo is a hands-on practitioner and a tech-savvy entrepreneur.  After completing secondary education in Hong Kong, Leo fought his way into Stanford University, graduating with a M.S. degree in Management Science and Technology (Operations Research & Engineering Economics), one of the specialized fields out of the STEM discipline.

After graduation, Leo was recruited into Morgan Stanley New York office. Finding out wall street is not his cup of tea, Leo came back to Stanford and started his STEM career in Silicon Valley.

The last four big data/AI startups Leo served as core contributor all lead to successful IPO or M&A, with a combined market valuation of over US$1B.

Leo is currently the venture advisor of the Farm Ventures (a venture fund for Stanford Alumni), mentoring the youths and young adults in Hong Kong about innovation-driven entrepreneurship via various mentorship programs and the mainstream media as a public speaker, lecturer, mentor, columnist, and blogger.

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Ms. Candi Yeung

With over 15 years of experience in Marketing, Candi started her career in MNCs and Crown corporation such as Motorola, BC Hydro and Regus. She then entered the exciting entrepreneurship and innovation world by joining Innobator. 

Working together with the founders of Innobator, the company has liaised with more than 200 start-up projects in the first 18 months and set a record to raise angel funding for one of them in 44 days. Innobator is a creative space gathering like-minded entrepreneurs to realize their business ambition, and helps Hong Kong start-ups to explore business opportunities in Mainland China.  

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E-Mail: info@b4bchallenge.com

Address: B4B Limited, Room 403, 4/F, Chung Ying Building, 20 Connaught Road West, Sheung Wan, Hong Kong

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